Measure V would increase the city sales tax by 5%. Supporters say this tax will help fund police, fire, and other essential services. However, the ordinance deposits the revenue into the City's General Fund, where it is available for any purpose rather than being legally dedicated to those specific services. Berkeley projects a $29.5 million structural deficit by Fiscal Year 2028, underscoring the need for long-term fiscal reform and responsible budgeting.

Regressive Taxation

This measure would permanently increase Berkeley's sales tax from 10.25% to 10.75%, regressive taxation that falls hardest on students, low-income households, seniors, and working families. The regional transportation sales tax would further hike this rate to 11.25%, one of the country’s highest, imitating Alabama and Louisiana. During an affordability crisis, Berkeley should not target the most economically vulnerable. And higher local sales taxes would further depress Berkeley's neighborhood businesses.

Berkeley residents have repeatedly supported taxes to fund important public services, including significant increases in 2024. Before asking taxpayers to pay even more, City Council should demonstrate that it is managing existing revenues responsibly and prioritizing basic city services.

Berkeley deserves excellent public services and responsible financial management. Before making Berkely less affordable, City Council should demonstrate disciplined budgeting, prudent spending, and accountability for the dollars it already receives.